A poem is a place you can inhabit
Poetry based campaigns, events and experiences that connect us to each other.
Services
On-the-spot poetry written especially for you.
Imagine your guests receiving a personalised, typewritten poem that captures their feelings, thoughts and experience of your event. Wherever you’re gathering, a wedding, launch party, pop-up, festival or conference, let me bring poetry to you.
Events
Poems that create a way into the experience of your brand.
LEGO needed a poem that brought people into the world you can build with their IDEAS Lighthouse set. Whether you need a poem for the launch campaign of your perfume, or a poetry based billboard for your analog cameras, poetry is a deeper way to connect the people you are trying to reach.
Poetry
Words and concepts informed by a poetic attention to detail.
Hired as the youngest ever copywriter at marketing agency Advance, I have experience working with a range of formats, styles and clients. My work pays a poetic attention to the impact of each letter, space and syllable focusing on your brand’s voice.
Copywriting
LEGO.
Pandora.
Fredericia Furniture.
Eat Wasted.
Red Cross.
Lille Bakery.
Empirical Spirits.
Imagine Magazine.
LEGO. Pandora. Fredericia Furniture. Eat Wasted. Red Cross. Lille Bakery. Empirical Spirits. Imagine Magazine.
At 16, Daiva Friedmann sat down with her typewriter on a Copenhagen street corner to write poetry for strangers. Pick a subject, I’ll write you a poem.
While writing on-the-spot poems, she was scouted by creative director Trudy Follwell, and was hired as the youngest ever copywriter at global advertising agency Advance. Daiva spent a year working on the agency’s LEGO account before leaving to continue building Poem Lady.
Poem Lady has written over 2000 poems for both individuals and some of the world's biggest brands.
Featured Clients
In the year I worked for LEGO, I wrote prolifically across forms, poetry, long form researched articles, social media copy, as well as creating concepts.
Highlights Include:
A poem for the global launch campaign video of the LEGO Ideas Lighthouse
Concept development and copy for the LEGO Insects sets
Research, copy, and editing for 20+ articles on the LEGO Adults welcome website
Social media copy for LEGO’s Instagram, Facebook, and X accounts
LEGO
I’ve worked with Wasted since the early days of their sustainable food start-up, helping develop how they communicate their mission, writing live poetry at long table dinners, and documenting the company’s impact through poetry.
Highlights include:
On-the-spot Pasta poems customised to the experience of each dinner guest at events around the world
Consultation and editorial services for the copy on product packaging, website, and promotional content
a variety of poems commissioned by the brand to convey their mission statement, celebrate their first birthday, etc…
Eat Wasted
5 poems commissioned by Fredericia to accompany their Days of Design exhibition.
This collection of poems paid homage to the relaunch of Fredericia’s iconic Mogens Koch Bookcase, reflecting and the way our homes and interior spaces shape us. that Printed and displayed alongside the furniture, each poem carried the company’s history and ethos while becoming a branded souvenir of a person’s showroom visit.